Facts To Know About Efficient E-commerce Solutions To Increase Online Sales

Only he is successful in online business who knows the trick to manage the business complexities. If you know how to handle certain things, you can go on to that level and achieve utmost success from your online entity. However, one efficient way is to discuss with experts or consult with a professional firm to avail e-commerce solutions. But, discovering the right provider from the crew of service providers can be a bit difficult task.

With many online businesses coming to the market, there also increases the number of SEO companies providing various services to help businesses get what they expect from their online venture. The SEO Companies providing e-commerce solutions for your online business is indeed the most perfect service your business needs to maintain better market position. Although the companies ensure guaranteed service, you must thoroughly investigate all the features beforehand else you would spend money ineffectually.

Over the past few years, the multitude of e-commerce business solution providers has grown so fast. Today, no online business entrepreneur can thought of running business without the assistance of effective solutions provider. The service leaves positive imprints on your online business by helping in providing better traffic for your online business entity. Furthermore, it is assumed that the expanding market of internet service provider has further added sparks to the easy growth of e-commerce.

However, finding an ideal e-commerce solution for your business cannot be so easy. You must consider certain things that the services you choose not just enable visitors to visit your website on a regular basis, but also make every commercial procedure unperturbed. The other facet of first-rate e-commerce service is to provide a sense of protection to your potential customers so that they can trust you while hiring for the service.

Today when internet covers the largest market for business, online business solutions will really help you earn maximum profits beyond your desire.

Diy Video Production For Business – How To Create And Share Your Business Video

IBM Uses “Do It Yourself” Video to Communicate and Market

IBM uses the vzaar video platform because of the power and features of the video player, as well as its overall simplicity, ease of use and the cost effectiveness

“No more long, cumbersome marketing documents – no more boring presentations. Video is how companies and business should communicate,” says Mark Leaser, Worldwide Offerings Manager, IBM Software Services for Lotus. “You can do it yourself and save thousands of dollars.
IBM Software Services for Lotus is using video in a wide variety of ways – for internal education and communications as well as for external marketing and customer relations.

Internally, Mr. Leaser and his department are using video for sales training, communication where they want to propose a particular course of action, and to provide training of their technical solution architects and solution specialists. They also are doing internal case studies – talking head interviews and lots of screen capture using their own LotusLive web conference solution and mixing it with live video.

IBM is also using video externally to promote and market their assets and solutions worldwide. The video messages are designed to help customers select, purchase and use the appropriate business solutions.

To speed up the production process, and to ensure a consistent look and feel, Mr. Leaser has developed an effective standardized format to deliver these external messages. These external communication videos usually start with a short teaser – essentially a one to two minute video introduction to a business solution then followed by an action step that is designed to steer viewers to specific online IBM landing pages with much more detail.

Combining the best practices from successful eCommerce and eTailing sites, these landing pages use even more video to further educate and market products and services. A typical video landing page will include links to additional content including additional video and product information. The landing page can also include “infomercial” type videos, as well as videos on how the products work and where to go for more info.

“We use video as a means of attracting interest in something that we are doing,” says Mark Leaser. “The video segments have to be more than a commercial – we have to offer content with value, information of how our solutions will help our customer’s business, and tips for using particular solutions.”

IBM Saves Money by Producing In House

Currently IBM uses outside production services as well as internal teams to create their videos. The customer case studies and/or reference videos are usually produced by an external company but increasingly, a larger percentage of the videos are being produced internally. Many of the videos are shot at tradeshows and events where IBM’s various technical and product experts are in attendance. According to Mark, “Rather than hiring an outsider who charges $10K to $15K to produce a video, we can do it ourselves, single camera, for a small fraction of the price, and it is just as effective. Over a year, we can save hundreds of thousands of dollars.”

Some case study videos are shot multi-camera but 90% of all productions are single camera. Most of the videos are captured using standard HD prosumer camcorders (recording onto 16 gigabyte SD cards) with flat lighting from a single large lightbox. For capturing audio, Mark uses professional Sony lavaliere microphones and Audio Technica shotgun microphones. Mark says, “Simple works. One of the most important technical details is to make sure we have clean audio.”

To improve the efficiency of the video editing and production process, the video is captured in a native Quicktime format and then inputted into Mac computers running Final Cut Studio. Mark has settled on h.264 and DVKitchen for compression and distribution over the company’s intranet as well as over the Internet. Mark usually compresses at the standard Apple TV settings (h.264 at 1280×720 with a 4800 kbps data rate) but DV Kitchen makes it simple to provide a variety of compression templates for various viewing and distribution options.

“In many ways our video production process is just like producing a document using Microsoft word,” comments Mark. “We use standardized formats and templates, and standardized technical specifications that allow a “producer” to easily cut and assemble a video without having to know a lot of technical details.”

Once the video is done, the IBM team can share it in a variety of ways. For internal videos, they often use their own internal media servers or YouTube where the videos can be viewed using the standard YouTube video player.

However, for their external marketing videos, they were not satisfied with embedding YouTube in their public facing pages because there was too much clutter and not enough brand control. To give them more control and present a more professional look, they use outside video hosting companies and video platforms that can be customized.

“For some video, we have been using the Vzaar video platform because of the power and features of their video player, as well as its overall simplicity, ease of use and the cost effectiveness,” explained Mark. “I am a very busy guy with worldwide management and communication responsibilities – I don’t have time to fiddle with video compression settings and options. Vzaar makes my job easier.”

“Authoring video in house works for us,” Mark says, “Our current generation IT decision makers understand the video language and often don’t have the patience to wade through a white paper or technical presentation. To properly reach them, information needs to be presented in a lively, colorful and high-energy mode that can only be conveyed via video.”


Mark Leaser’s three reasons your business should use video to communicate

1. Use video – it works. The impact is phenomenal. Following the lead of the direct marketing industry which claims a 4x improvement in response in video versus text, Mark says that short videos with links is the most effective way for establishing powerful outward bound communications and building brand equity. Your audience expects video and you need to give it to them. An effective business presents information in a manner that is most receptive by their target audience.

2. Learn how to do it yourself. Modern video technology and solutions are easy to learn and very affordable. In many ways similar to cut and paste word processing, DIY video production has become the baseline for business communications and marketing. It is similar to the past evolution to word processing from executives relying on secretaries. The stratified and inefficient business architecture of the “Mad Men” TV show is long gone. Similarly, a new business communication paradigm is occurring now with video. Word processing is being supplanted by video. Long documents and boring powerpoint presentations are being replaced by video. Because DIY video is so efficient as a communications tool, it should be an integral part of your business.

3. Video is easier than people think. It is no longer some mystical technology. Yes, 20 years ago, video was complicated, expensive and required an advanced degree. However, with the advent of simple to use video nonlinear “cut and paste” editing programs and affordable high definition digital camcorders, high quality production is now attainable by almost anyone. You can hire someone out of high school who has all the skills. Remember – for business, simple works best. It is all about communicating ideas and information, not fancy effects or 3D explosions.

How Voip Improve Your Business Productivity?

Using a small voip phone system can benefit businesses in various ways. One way in which this type of phone capability can improve business productivity is that it allows employees to have access to their VoIP phone and calls coming directly to it wherever it and they may be. In other words, should your employee be traveling on business, they can take their VoIP system with them and have access to the office line 24/7. This enables customers to reach your employees at all times without having to hand out personal cell phone numbers. A business in which customers can reach employees when they need them is one which will be quite productive as a whole.

In addition, those who use VoIP solutions only need good Internet access in order to use their phone. These days finding Internet access is quite a simple task no matter where one may be. The VoIP system provides business voice services those with the capability to use the phone via Internet access and maintain contact with business clients and other employees. This is another great reason to purchase VoIP capable items and get started on the way to top notch business dealings and increased productivity.

Another important concept associated with the use of Voip broadband phone and concomitant systems is that this type of phone system is much more economical than traditional phone sources. This can help to increase business productivity by providing business owners with a cost efficient way to obtain phone service. Saving money on phone service may lead to higher paying jobs for employees and those employees who are higher paid ones may be more productive as well.

Prior to the introduction of Voice over IP, businesses had few choices and were paying too much for traditional business phone services. In addition, many businesses are not convinced a business voip telephone system is reliable. VoIP technology has matured to the point that allows us to deliver a comprehensive package of PBX features at a price even small businesses can afford.

Studies have shown that many business owners are not aware of the capabilities of a business small voip system. The study also revealed that many small and medium sized companies believed a VoIP telecommunications system would cost too much to purchase and manage.

Nothing could be further from the truth. Business VoIP Phone systems offer a feature rich package of PBX functions without the need to purchase telecommunications hardware. A Voip business solution allows businesses to choose and pay for only those PBX services they actually need. Upgrading a Hosted VoIP Phone system is a simple process from a technical perspective and generally does not require additional telecommunications hardware.

Creating a multi-location system is no different than adding a phone in your current office location. Hosted VoIP Phone system simplifies adding additional geographic locations, including home based employees. New office locations can be added in any location that has a high speed internet connection.

Work At Home Business Solutions At Your Own Pace

With the advent of computers and high speed Internet access, better choices are out for those looking for work at home jobs. Nowadays, companies are switching their mindsets to accommodate working the home. Affiliate marketers tout the work at home philosophy, outsourcing companies are looking to establish home-based calling centers, and work at home mothers are starting their own businesses. In this article, I will discuss four work at home business opportunities: a home based calling center, ebay, mystery shopping, and freelance writing.

For starters, advances in call routing technology have made it possible for companies to hire home based employees to handle their order and sales calls. This work at home business solution lets companies save on traditional call center costs and avoid turnover. This work at home business opportunity usually pays by the minute (a welcome change from paying idle employees at their cubicles.) This work at home business usually requires a quiet area free of distractions to accept incoming calls. The pay is better for sales jobs than order taking and grows steadily over time with commissions and incentives. Some companies currently hiring include workathomeagent.com and liveops.com.

Another work at home job is EBay’s online auctions. With more than 1 million people working full time or part time as EBay sellers, it makes for an exceptional source of income. Work at home enthusiasts can sell both their used items or products in bulk and flip it for a profit, like CDs, DVDs, genuine watches, purses, and more. This work at home business solution comes with plenty of tutorials and guide books to get started, including a Dummies book for Powersellers.

Freelance writing is another work at home business solution skilled writers can do. Today, there is a booming market for content writing throughout the Internet. Buyers on Elance.com and guru.com are paying serious money to ghostwriters who will work their content. Through these sites, work at home enthusiasts can bid on projects and gain a clientele. These work at home jobs can pay anywhere from $60 for 10 articles to $1500 for e-books. Freelance writing has plenty of competition, but the more established writers are in a league by themselves in this excellent work at home business opportunity.

You Can Get Business Solution By 000-m99 Exam

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